Santiago Legal Group
Hispanic Immigration Lawyers
Serving: Minneapolis, Saint Paul, Rochester | United States.
A client with a clear objective:
Specializing in immigration and family law for the Latino community in Minnesota, this client sought to be accessible online and offer service in Spanish and English without relying on external networks. Therefore, strengthening their digital positioning and appearing first in local searches was their main objective.
A personalized strategy:
This is a brief summary
Santiago Legal Group already had a structured website, so our task was to strengthen its digital presence in Minnesota and connect with the Latino and English-speaking communities.
Cold Audience Strategy:
We created campaigns to reach people in Minnesota who were looking for immigration or family lawyers but were unfamiliar with the firm.
Presence in Web Directories:
Indexing on Google and Bing has been optimized for queries such as “immigration lawyer in Minnesota” and “immigration lawyer in Spanish.”
Inbound Marketing Strategy:
Blog content was generated on current immigration and family law topics, strengthening its online authority.
Sales Funnel Optimization:
We develop advertising and remarketing strategies to capture qualified leads and increase virtual and in-person consultations.
Continuous Work:
We are currently working to strengthen its brand among the Latino community, ensuring service in both English and Spanish.
Results to date:
Currently, the website receives an average of 2,700 visits over the past three months , with sustained growth in searches related to immigration and family law. The time spent on the page reflects a growing interest in the firm's services, strengthening the firm's digital presence and generating greater trust among the Latino community in Minnesota.
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