FB Builder
Construction company
Provides services in: Bogotá | Colombia
A client with a clear objective:
With over a decade of experience building apartments in Bogotá, this client wanted to reduce their dependence on traditional channels and sell directly. Therefore, optimizing their website to position themselves as an immediate housing option and attract local prospects was their main goal.
A personalized strategy:
This is a brief summary
Constructor FB had a database of active real estate projects, so our focus was on optimizing its website to generate direct leads from interested homebuyers in Bogotá.
Cold Audience Strategy:
We launched campaigns to attract users looking for new homes, apartments, and construction investment projects.
Presence in Web Directories:
Search engine indexing was strengthened, allowing the site to appear in local searches for construction companies and apartments in Bogotá.
Inbound Marketing Strategy:
We developed optimized pages for each project, with a focus on real estate SEO, which improved the acquisition of targeted traffic.
Sales Funnel Optimization:
We create funnels with direct contact forms and remarketing campaigns to keep interested customers engaged until the end of the lead.
Continuous Work:
Work continues on digital visibility and lead generation for future housing projects.
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