Premium Heaters
Sale of water heaters
Provides services in: Colombia
A client with a clear objective:
With a broad catalog and presence across multiple sales channels, this client wanted to consolidate its online brand and attract direct buyers throughout Colombia. Therefore, increasing its digital visibility to offer heaters and technical service without intermediaries was a priority.
A personalized strategy:
This is a brief summary
Calentadores Premium already had a website and external sales channels, so our goal was to centralize sales through its platform and strengthen its digital presence nationwide.
Cold Audience Strategy:
Campaigns were developed targeting users who were looking for hot water solutions but were not yet familiar with the brand.
Presence in Web Directories:
We optimized indexing on Google and Bing for searches for "gas heaters," "electric heaters," and "solar heaters" in Colombia.
Inbound Marketing Strategy:
Work was done to create specialized content (comparisons, buying and maintenance guides) that increased the brand's authority in search engines.
Sales Funnel Optimization:
We implemented paid campaigns with advanced remarketing, aimed at closing sales from users who had already shown interest in specific models.
Continuous Work:
We continue to strengthen our position as a benchmark in the sale, installation, and maintenance of water heaters throughout the country.
