A1 Driving School

Driving school in Connecticut

Serving Bridgeport, Stratford, and Waterbury in Connecticut | United States.

A client with a clear objective:

The company wanted to expand its customer base through organic and paid online strategies, emphasizing that it offers services in Spanish and English, reaching a broader audience throughout Connecticut.

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A personalized strategy:

This is a brief summary

A1 Driving School already had a website, so our goal was to tailor all strategies to their existing platform and previously established brand image.

Cold Audience Strategy:
We began by developing a marketing strategy aimed at a cold audience, that is, people who were not yet familiar with the brand but could become future customers.
Presence in Web Directories:
Next, we work on indexing in web directories, specifically Google and Bing. Presence in these directories is crucial, as the chances of making a sale increase significantly when someone is already searching for the services A1 Driving School offers.
Inbound Marketing Strategy:
We implemented an inbound marketing strategy by creating content for the company blog and optimizing the most relevant URLs. This helped attract quality traffic and improve search engine rankings.
Sales Funnel Optimization:
With the strategy defined, it was essential to close the sales funnels. To do so, we used advertising platforms to develop advanced remarketing strategies. This significantly increased ROAS (Return on Ad Spend).

Continuous Work:
Currently, we continue to work month after month to strengthen the company's online presence and generate ongoing brand awareness among Connecticut residents.

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Results to date:

Currently, the website receives an average of 2,000 visits per month, 45% of which come from organic searches on Google and Bing. The time spent on the page has increased to 2 minutes and 40 seconds, with an average scroll time of 54%. Thanks to these results, we are reducing our dependence on paid ads and strengthening the company's organic presence online.

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A1 Driving School is a Connecticut-based driving school serving both beginners and experienced drivers looking to improve their driving skills. Classes are available in Spanish and English, ensuring an accessible and effective learning experience for everyone.